Issues

Editorial

Rohit Varman; Nikhilesh Dholakia
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The political economy of branding: khadi, colonialism and Indian nationhood

Nirali Shah
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Cultural branding in India: the case of Godrej “Storwel” cupboards (1944-1991)

Harini Alladi
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Through the eyes of an artist: consumption ethos and commercial art in Bengal

Anisha Datta
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Dwarkanath Tagore as a pioneering entrepreneur of India: His use of the integrated marketing approach in partnerships with British enterprises

Abhijit Roy
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Negotiation and resistance: a history of consumption in British India

Hari Sreekumar
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The four eras of “marketing” in twentieth century India

Chinmay Tumbe; Isha Ralli
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From bazaar to Big Bazaar: Environmental influences and service innovation in the evolution of retailing in India, c. 1850-2015

Chinmay Tumbe; Shashank Krishnakumar
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Towards an early history (1955-1975) of marketing research in India

Ravi Parameswaran; Krishna Parameswaran
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