Issues

Special Issue: The World of Advertising: International Perspectives on Advertising History. Guest Editors: Blaine J. Branchik, Richard Hawkins

Guest editorial

Blaine J. Branchik; Richard Hawkins
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Exploring the success of Thai advertising: historical perspective

Marissa Chantamas; Bu-nga Chaisuwan
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“For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929

Jayne Krisjanous; Pamela Wood
View articletitled, “For quiet nerves and steady poise”<span class="subtitle-colon">: </span><span class="subtitle">A historical analysis of advertising to New Zealand nurses in the <em>Kai Tiaki</em> Journal 1908-1929</span>
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Advertisements in Russian provincial press at the beginning of the First World War

Alexander Zakharov; Elena Leontyeva; Alexander Leontyev
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Nuclear energy promotion using collectable cards aimed at children

Maria Elena Aramendia-Muneta
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The German advertising industry – from 1950 to 2018

Damian Hesse; Katja Lurie
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Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s

Nazife Karamullaoglu; Ozlem Sandikci
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Culture and the multinational advertising agency: the rise and fall of Mojo-MDA, 1964-1991

Robert Crawford
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J. Walter Thompson: the origin and development of account planning

Cristina Sánchez-Blanco
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