Issues

Special Issue: The History of Marketing Theory and Thought. Guest Editors: Mark Tadajewski, D.G. Brian Jones

Guest editorial

Mark Tadajewski; D.G. Brian Jones
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William A. Shryer, scientific advertising, habits and motivation research

Mark Tadajewski
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Victor Lebow: an unknown critical marketer

Raymond Benton, Jr
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The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thought

Mark Tadajewski; D.G. Brian Jones
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Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought

Eric H. Shaw
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