Issues

Special Issue: Marketization and commodification of history. Guest Editors: Hélène Gorge, Nil Ozcaglar-Toulouse

Guest editorial

Hélène Gorge; Nil Ozcaglar-Toulouse
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Commodifying ancient cultural heritage: the market evolution of the Parthenon temple

Zafeirenia Brokalaki; Georgios Patsiaouras
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New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit

Jayne Krisjanous; Christine Hallett
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Chromolithographed history: brands’ trade cards and the co-construction of the French “roman national” (1900s-1930s)

Anthony Galluzzo
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(En) act your age! Marketing and the marketization of history in young SMEs

Terrance Weatherbee; Donna Sears
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Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c.

Pierre Labardin; Pierre Gervais
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Rhetorical history and strategic marketing: the example of Starbucks

Pierre Volle
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