Issues

Marketing history in Spain

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I

Maria Elena Aramendia-Muneta; Felipe Ruiz Moreno; María Pilar Martínez-Ruiz
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Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

Ana Isabel Jiménez-Zarco; M Dolores Mendez-Aparicio; Alicia Izquierdo-Yusta
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Spain is different! An analysis of the promotion strategies in the tourism industry in Spain

Juan José Blázquez-Resino; María Pilar Martínez-Ruiz; Ana Isabel Muro Rodríguez
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Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

Macarena Orgilés-Amorós; Felipe Ruiz Moreno; Gabriel I. Penagos-Londoño; Maria Tabuenca-Cuevas
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Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architecture

Joan Carles Cirer Costa
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Mapping the evolution of tourism research: the Spanish case

Jesús Martínez-Navarro; Fernando Campayo-Sánchez; Liudmila Ostrovskaya Fedorova
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