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Issue
15 February - Volume 16, Issue 1, Pages 1 - 121
28 May - Volume 16, Issue 2, Pages 125 - 206
21 August - Volume 16, Issue 3, Pages 209 - 340
15 November - Volume 16, Issue 4, Pages 341 - 444
Volume 16, Issue 1
15 February 2024
Editors
Richard Hawkins
Richard Hawkins
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ISSN
1755-750X
EISSN
1755-7518
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Marketing history in Spain
Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I
Maria Elena Aramendia-Muneta
;
Felipe Ruiz Moreno
;
María Pilar Martínez-Ruiz
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Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands
Ana Isabel Jiménez-Zarco
;
M Dolores Mendez-Aparicio
;
Alicia Izquierdo-Yusta
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Spain is different! An analysis of the promotion strategies in the tourism industry in Spain
Juan José Blázquez-Resino
;
María Pilar Martínez-Ruiz
;
Ana Isabel Muro Rodríguez
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Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities
Macarena Orgilés-Amorós
;
Felipe Ruiz Moreno
;
Gabriel I. Penagos-Londoño
;
Maria Tabuenca-Cuevas
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Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architecture
Joan Carles Cirer Costa
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Mapping the evolution of tourism research: the Spanish case
Jesús Martínez-Navarro
;
Fernando Campayo-Sánchez
;
Liudmila Ostrovskaya Fedorova
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