Issues

Marketing history in Spain

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II

Maria Elena Aramendia-Muneta; Felipe Ruiz-Moreno; María Pilar Martínez-Ruiz
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Assessing food preferences in Spain: a historical perspective including attributes and values

Opeyemi Femi-Oladunni; Pablo Ruiz-Palomino; Israel Roberto Pérez Jiménez
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Roldós y Compañía, the oldest operating advertising agency in the world

Carolina Serra Folch; Cristina Martorell Castellano
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Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009

Mario Gonzalez-Fuentes; Jonathan Ross Gilbert; Robert F. Scherer; Carlos Iglesias-Fernandez
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The promotion of Spanish travel agencies from the 20th century to the present

Natividad Araque-Hontangas
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Adaptation of marketing mix strategies in Mexican cultural institutions: an insight into prehispanic and novohispanic codices

Pedro Arturo Flores-Gómez; Héctor Hugo Pérez-Villarreal
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