Issues

Special Issue: Remembering female contributors to marketing theory, thought and practice. Guest Editors: Mark Tadajewski, Pauline MacLaran

Remembering female contributors to marketing theory, thought and practice

Mark Tadajewski; Pauline Maclaran
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“A dozen ideas to the minute”: Advertising women, advertising to women

Jennifer Scanlon
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Pauline Arnold (1894‐1974): pioneer in market research

D.G. Brian Jones
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Beyond “caste‐typing”?: Caroline Robinson Jones, advertising pioneer and trailblazer

Judy Foster Davis
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Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

Elizabeth Parsons
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Lillian Gilbreth's psychologically enriched scientific management of women consumers

Laurel D. Graham
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Martha Van Rensselaer and the Delineator's homemaking department

Mary Ellen Zuckerman
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Helen Woodward and Hazel Kyrk: Economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

Mark Tadajewski
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