Issues

Special Issue: The Philosophy Debates in Marketing. Guest Editor: Mark Tadajewski

Editorial

Brian Jones
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Paradigm debates and marketing theory, thought and practice: From the 1900s to the present day

Mark Tadajewski
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Forgotten classics: Marketing in the American Economy by Vaile, Grether and Cox (1952)

Stanley J Shapiro
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The Marketing Institution by Ralph F. Breyer (1934)

Eric Shaw
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Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy

Ronald Savitt
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What did you do in the Great Paradigm War? Notes from the other side

John Sherry
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Marketing challenges: a personal history

A. Fuat Firat
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Restoring Phronesis and practice: marketing’s forgotten P’s

Donncha Kavanagh
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Understanding marketing’s philosophy debates: A retrospective on seven key publication events

Shelby Hunt
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The labors of the Odysseans and the legacy of the Odyssey

Russell Belk
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