Issues

Editorial

D. G. Brian Jones; Mark Tadajewski
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Locating the past in its silence: history and marketing theory in India

Rohit Varman; Hari Sreekumar
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Teaching the history of marketing thought: an approach

Eric H. Shaw
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Intertwined: Brand personification, brand personality and brand relationships in historical perspective

Mark Avis; Robert Aitken
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The development of consumer privacy protection policy in China: a historical review

Zhihong Gao; Susan O’Sullivan-Gavin
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Marketing and consuming flowers in the Ottoman Empire

Eminegül Karababa
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Belk’s (1988) “Possessions and the extended self” revisited

Daniel Ladik; Francois Carrillat; Mark Tadajewski
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Advertising in Russian periodicals at the turn of the communist era

Marina Y. Sheresheva; Anton A. Antonov-Ovseenko
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