Issues

Special Issue: Marketing history from below: bringing the consumer back in. Guest Editor: Stefan Schwarzkopf

Editorial

Brian Jones; Stefan Schwarzkopf
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The Complete English Tradesman – business relations, trust, and honesty or ‘let’s rethink the history of relationship marketing’

Mark Tadajewski
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Ethical shopping in late Victorian and Edwardian Britain

Ian Mitchell
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Written testimony, oral history and retail environments: Australian shopping centers in the 1960s

Matthew Bailey
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Marketing history from below: towards a paradigm shift in marketing historical research

Stefan Schwarzkopf
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Growing consumer rights in neoliberal times: The top-down origins of consumer organizations in Argentina between 1978 and 1993

Pablo Federico Pryluka
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Educational lessons from the past – marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)

Eric Shaw
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The Tausch-centers of the 1940s: closed markets as an alternative to the black economy

Rolf F.H. Schroeder
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