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20 February - Volume 9, Issue 1, Pages 2 - 115
15 May - Volume 9, Issue 2, Pages 118 - 208
21 August - Volume 9, Issue 3, Pages 210 - 318
20 November - Volume 9, Issue 4, Pages 322 - 542
Volume 9, Issue 2
15 May 2017
Editors
Richard Hawkins
Richard Hawkins
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1755-750X
EISSN
1755-7518
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Special Issue: Autobiographical reflections of scholarly pioneers. Guest Editor: Mark Tadajewski
Modern pioneers in marketing: autobiographical sketches by leading scholars
Mark Tadajewski
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D.G. Brian Jones
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Sidney J. Levy: an autobiography
Sidney Jay Levy
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Morris B. Holbrook: an historical autoethnographic subjective personal introspection
Morris B. Holbrook
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Russ Belk, autobiographical reflections
Russell Belk
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Philip Kotler: some of my adventures in marketing
Philip Kotler
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The demon drink’s long echo: how the legacy of prohibition in the USA shaped the advertising and public relations strategies of the liquor industry
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