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Journal Articles

Guest editorial

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Ben Wooliscroft
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1)
https://doi.org/10.1108/jhrm.2012.41204aaa.001
Published: 27 January 2012
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Journal Articles

The evolution of consumer well‐being

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Ethan Pancer, Jay Handelman
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 177–189.
https://doi.org/10.1108/17557501211195118
Published: 27 January 2012
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Journal Articles

The evolution of conspicuous consumption

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Georgios Patsiaouras, James A. Fitchett
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 154–176.
https://doi.org/10.1108/17557501211195109
Published: 27 January 2012
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Journal Articles

The historical development of segmentation: the example of the German book trade 1800‐1928

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Ronald A. Fullerton
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 56–67.
https://doi.org/10.1108/17557501211195064
Published: 27 January 2012
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Journal Articles

Early schools of marketing thought and marketplace evolution

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Thomas L. Powers
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 190–206.
https://doi.org/10.1108/17557501211195127
Published: 27 January 2012
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Journal Articles

From label to trademark: The legal origins of the concept of brand identity in nineteenth century America

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Ross D. Petty
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 129–153.
https://doi.org/10.1108/17557501211195091
Published: 27 January 2012
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Journal Articles

The evolution of resource‐advantage theory: Six events, six realizations, six contributions

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Shelby D. Hunt
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 7–29.
https://doi.org/10.1108/17557501211195046
Published: 27 January 2012
View article titled, The evolution of resource‐advantage theory: Six events, six realizations, six contributions
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Journal Articles

Marketing education and acculturation in the early twentieth century: Evidence from Polish language texts on selling and salesmanship

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Terrence H. Witkowski
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 97–128.
https://doi.org/10.1108/17557501211195082
Published: 27 January 2012
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Journal Articles

Marketing strategy: From the origin of the concept to the development of a conceptual framework

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Eric H. Shaw
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 30–55.
https://doi.org/10.1108/17557501211195055
Published: 27 January 2012
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Journal Articles

The life cycle concept in marketing research

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Martina Bauer, Katharina J. Auer‐Srnka
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 4 (1): 68–96.
https://doi.org/10.1108/17557501211195073
Published: 27 January 2012
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Journal Articles

Teaching the history of marketing theory

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Ben Wooliscroft, Rob Lawson
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2010) 2 (4): 467–478.
https://doi.org/10.1108/17557501011092501
Published: 26 October 2010
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