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Journal Articles

Tipping point: the teaching of the Wharton marketing theory seminar 50 years ago

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Ian F. Wilkinson
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 29–32.
https://doi.org/10.1108/17557501111102391
Published: 01 February 2011
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Journal Articles

Donald F. Dixon – a true mentor

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Keith Blois
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 111–117.
https://doi.org/10.1108/17557501111102463
Published: 01 February 2011
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Journal Articles

Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creation

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Stephen F. Pirog, III, Michael F. Smith
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 67–75.
https://doi.org/10.1108/17557501111102427
Published: 01 February 2011
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Journal Articles

Remembering Don Dixon

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Roger A. Layton
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 108–110.
https://doi.org/10.1108/17557501111102454
Published: 01 February 2011
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Journal Articles

Households: a systematic unit of analysis through history

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Carol Kaufman‐Scarborough
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 76–95.
https://doi.org/10.1108/17557501111102436
Published: 01 February 2011
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Journal Articles

The timeless intellectual contributions of Donald F. Dixon

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Robert D. Tamilia
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 33–52.
https://doi.org/10.1108/17557501111102409
Published: 01 February 2011
View article titled, The timeless intellectual contributions of Donald F. Dixon
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Journal Articles

Dixon's library: on the structuring of the marketplace and marketing practices

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Mark Tadajewski
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 118–130.
https://doi.org/10.1108/17557501111102472
Published: 01 February 2011
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Journal Articles

Guest editorial

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Eric H. Shaw, Ian F. Wilkinson
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1)
https://doi.org/10.1108/jhrm.2011.41203aaa.002
Published: 01 February 2011
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Journal Articles

Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago: A student's reaction

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Donald F. Dixon
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 10–28.
https://doi.org/10.1108/17557501111102382
Published: 01 February 2011
View article titled, Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago: A student's reaction
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Journal Articles

Don Dixon: a scholar of marketing and gentleman of the first order

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Ian Wilkinson
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 96–107.
https://doi.org/10.1108/17557501111102445
Published: 01 February 2011
View article titled, Don Dixon: a scholar of marketing and gentleman of the first order
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Journal Articles

The marketing mix paradigm and the Dixonian systems perspective of marketing

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Bert Rosenbloom, Boryana Dimitrova
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 53–66.
https://doi.org/10.1108/17557501111102418
Published: 01 February 2011
View article titled, The marketing mix paradigm and the Dixonian systems perspective of marketing
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Journal Articles

Reflections on the Dixon seminar: the development of marketing thought and theory

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Eric H. Shaw
Journal: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing (2011) 3 (1): 131–143.
https://doi.org/10.1108/17557501111102481
Published: 01 February 2011
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