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Marketing as a response to paradox and norms in the 1960s and 1970s

Maureen A. Bourassa, Peggy H. Cunningham, Jay M. Handelman

Journal of Historical Research in Marketing (2013) 5 (1): 47–70.

https://doi.org/10.1108/17557501311293352

Published: 25 January 2013

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