Page 1 | Search Results | Journal of Historical Research in Marketing

1-6 of 6

Sort by

Sort Order Select

Journal Articles

Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Stephen Brown

Journal of Historical Research in Marketing (2017) 9 (1): 2–16.

https://doi.org/10.1108/JHRM-06-2016-0014

Published: 20 February 2017

View article titled, Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Add to Citation Manager for Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Journal Articles

Retro from the get-go: reactionary reflections on marketing's yestermania

Stephen Brown

Journal of Historical Research in Marketing (2013) 5 (4): 521–536.

https://doi.org/10.1108/JHRM-05-2013-0027

Published: 04 November 2013

View article titled, Retro from the get-go: reactionary reflections on marketing's yestermania

Add to Citation Manager for Retro from the get-go: reactionary reflections on marketing's yestermania

Journal Articles

There's a scholar born every minute: This way to the eejit

Stephen Brown

Journal of Historical Research in Marketing (2012) 4 (2): 324–330.

https://doi.org/10.1108/17557501211224494

Published: 27 April 2012

View article titled, There's a scholar born every minute: This way to the eejit

Add to Citation Manager for There's a scholar born every minute: This way to the eejit

Journal Articles

The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?

Stephen Brown, Christopher Hackley

Journal of Historical Research in Marketing (2012) 4 (2): 290–308.

https://doi.org/10.1108/17557501211224467

Published: 27 April 2012

View article titled, The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?

Add to Citation Manager for The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?

Journal Articles

Yo, Clio! Can historiography save marketing scholarship?

Stephen Brown

Journal of Historical Research in Marketing (2011) 3 (4): 449–468.

https://doi.org/10.1108/17557501111183617

Published: 08 November 2011

View article titled, Yo, Clio! Can historiography save marketing scholarship?

Add to Citation Manager for Yo, Clio! Can historiography save marketing scholarship?

Journal Articles

A litotes of what you fancy: some thoughts on Stanley Hollander's writing style

Stephen Brown

Journal of Historical Research in Marketing (2009) 1 (1): 74–92.

https://doi.org/10.1108/17557500910941574

Published: 20 March 2009

View article titled, A litotes of what you fancy: some thoughts on Stanley Hollander's writing style

Add to Citation Manager for A litotes of what you fancy: some thoughts on Stanley Hollander's writing style

Update search

NARROW

Format

Journal

Type

Date

Availability

Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Retro from the get-go: reactionary reflections on marketing's yestermania

There's a scholar born every minute: This way to the eejit

The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?

Yo, Clio! Can historiography save marketing scholarship?

A litotes of what you fancy: some thoughts on Stanley Hollander's writing style

Email alerts