Keywords: Business history
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Journal Articles
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Journal of Historical Research in Marketing (2021) 13 (2): 65–84.
Published: 22 August 2021
... Vereinsbank Dresdner Bank Schmidtbank Commerzbank Deutsche Bank Direkt Anlage Bank Advance Bank Consors Comdirect Bank 24 Maxblue Moneyshelf Norisbank Branding history Marketing strategy history Evolution of marketing History of channels Business history It is widely recognised...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2020) 12 (1): 5–18.
Published: 28 February 2020
... advertising industry based on agency ownership and growth, creativity development leading to the unique Thai emotional advertising and self-regulation. Advertising history Business history Evolution of marketing Thai advertising is unique in its reflection of Thai consumers’ preference...
Journal Articles
Journal of Historical Research in Marketing (2020) 12 (1): 101–125.
Published: 22 October 2019
... rights only Advertising history Business history Advertising agencies Americanization German advertising history German advertising industry The chosen research methodology for this article is oral history, which is a procedure developed for discovering and recovering undocumented...
Journal Articles
Journal of Historical Research in Marketing (2018) 10 (4): 494–512.
Published: 22 November 2018
... Sweden Branding history Business history Brands play an increasingly important role in contemporary society and consequently the historical roots of brands and branding have received increased scholarly interest (Lopes and Duguid, 2010 , 2012). The research trying to understand the process...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2018) 10 (1): 2–20.
Published: 07 February 2018
... the function of future prediction. Marketing history Consumer society Business history Trends Futurology Trend forecasting Futurism In a 1986 New York Times profile, columnist William Geist marveled at the predictive acumen of Faith Popcorn, CEO of a New York trend forecasting...
Journal Articles
Journal of Historical Research in Marketing (2018) 10 (1): 21–36.
Published: 07 February 2018
...)” (Dignam, 2017d , p. 1). © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Advertising history Business history Advertising women of New York Dorothy Dignam Philadelphia club of advertising women Women’s advertising club of Chicago...
Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 451–466.
Published: 20 November 2017
... Evolution of marketing Business history Confectionery industry The launch of Aero in 1935 was part of Rowntree’s “strategic differentiation” in response to the dominance of Cadbury’s Dairy Milk and the recent success of the Mars Bar, which its American manufacturer had backed by opening a factory...
Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 535–542.
Published: 20 November 2017
... social cycles has also been deposited. Alistair Moir can be contacted at: alistair@hatads.org.uk 24 08 2017 24 08 2017 29 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Advertising history Business...
Journal Articles
Journal of Historical Research in Marketing (2017) 9 (1): 66–91.
Published: 20 February 2017
... was made because a person who is educated does not stop thinking (Die Bombe, 1885). Retailing history Advertising history Business history Newspaper advertising Luxury shoe and footwear retailing Tinned Hungarian paprika Neue Freie Presse Anti-Semitism Belle Époque...
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 473–480.
Published: 15 August 2016
... Advertising history Globalization Business history Americanization Australian advertising When I was in Melbourne teaching for a semester in 2009, I loved an advertisement for Commonwealth Bank called “Aussie Rules Football”. In the ad, the overbearing American admen present their ideas...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (1): 99–119.
Published: 15 February 2016
... the public mentality, and about public attitudes toward advertising, than about advertising itself”, Fox concluded (Fox, 1984 , pp. 186-187). Marketing history Consumer society Advertising history Business history © Emerald Group Publishing Limited 2016 In June 1958, readers...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (2): 165–183.
Published: 18 May 2015
... 2015 Marketing history Russia Advertising history Newspapers Business history Periodicals To ensure the credibility of our findings, we compared both newspapers and magazines issued before and during the revolution. There appeared to be a huge amount of new information concerning...
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (1): 74–90.
Published: 16 February 2015
... history Marketing strategy history Promotion history Business history There is now a substantial body of work that illustrates the success of goods labelled “Made in Italy” in the international market where this label has become a synonym for good taste, careful manufacture and attention...

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