... BY 4.0 licence. Loyalty programs Trading stamps Customer loyalty Historical research In part due to their ubiquity and in part due to their presumed strategic importance, LPs – also known as loyalty reward programs, frequent-flier or frequent-buyer programs, frequency programs...

...Leighann C. Neilson Purpose The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing...

... 2019 29 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertising history Content analysis Nursing Historical research Kai Tiaki Trade journals At the turn of the twentieth century, advertising was rapidly...

...Alan J. Richardson Purpose This paper aims to explore some of the strategies and issues associated with writing historical research to meet the demand for social “relevance” and to appeal, and be accessible to, a broader audience of readers. Design/methodology/approach The paper uses Brown...

... Pope gave way to the Vernacular of Daniel Dafoe, which was superseded, after several long cycles, by the Mandarin of Henry James and the Vernacular of John Steinbeck. © Emerald Group Publishing Limited 2009 Historical research Creative writing Literary forms History needs...