... department, “Indian Market Research Service (IMRS)”, within Bomas Ltd, its Indian affiliate[ 13 ]. Now-available digital versions of books and other printed materials of that era, by Google, offers the following quote: History Historicity Historiography Advertising in India Marketing in India...

... on P.T. Barnum's aphorism: “there is a sucker born every minute.” © Emerald Group Publishing Limited 2012 Rhetoric Metaphor Historiography Historical method in marketing Historical research Academics are being cajoled to make their work more accessible to a lay audience and more...

...Stephen Brown Purpose Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing scholars. This paper seeks to argue that the marketing academy has much to learn from historiography, a sub‐discipline devoted to the explication of historical...