... of interviewees to date, but the current data set is envisaged as one component of larger study that will include oral evidence from public authorities, planners, employees, consumers, retailers and small business operators. Australia Advertising history Retailing history Market research history Oral...

... 24 08 2017 29 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Advertising history Business history Branding history Department store history Market research history The History of Advertising Trust...

... and they exhibited much greater concern for the social effects of business on society and sought to contribute to “social welfare” more generally (Jones, 1987 , pp. 51-52, 60). © Emerald Group Publishing Limited 2014 History of marketing thought Consumption history Market research history Schools...

... and multivariate methods remained solidly mainstream and continue to dominate academic consumer research discourse. © Emerald Group Publishing Limited 2014 Market research history Historical research methods History of marketing theory While the title of this paper and the title...