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Keywords: Race in the marketplace
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Journal Articles
Journal of Historical Research in Marketing 1–13.
Published: 24 July 2026
...Sonya A. Grier; Guillaume Johnson; Kevin D. Thomas Purpose The purpose of this paper is to provide a timeline and account of the development of the Race in the Marketplace (RIM) research network as it nears its 10th anniversary in 2027. Written by the network’s three co-founders, it complements...
Journal Articles
Journal of Historical Research in Marketing 1–25.
Published: 07 April 2026
... organizations. Our study bridges these gaps by combining insights from marketing, political science and historical approaches. It is relevant to scholarship on race in the marketplace, as it speaks directly to its key pillars (Johnson et al., 2019): it analyzes the political dimensions...
