... history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried. Oral history Oral methods Memory Essentially contested concept Research work Marketing ©...

..., political manoeuvring and the ever‐dependable old boy network ensured that Regius Professor Hugh Redwald Trevor‐Roper took to the stage that dank November evening (see Sisman, 2010 , pp. 278‐97). Historiography Writing marketing Art vs science Storytelling Narratives Marketing Research work...

... the over‐reliance of the Critical Theorists on accounts produced by other scholars [1] . © Emerald Group Publishing Limited 2011 Critical marketing studies Marketing history History of marketing thought Poststructuralism Critical theory Cold War Marketing Research work...

... students study local businesses and I had begun contacting several of these businesses to see if they were willing to help. To my pleasure and surprise, a number expressed serious interest. © Emerald Group Publishing Limited 2009 Marketing theory Research work History Learning Teaching...