Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts Available to Purchase

Dr Inês Carvalho is an Associate Professor at Universidade Europeia in Lisbon, a full researcher at CETRAD-Europeia (Centre for Transdisciplinary Development Studies, Universidade Europeia) and an associate member at GOVCOPP (Research Unit for Governance, Competitiveness and Public Policies, University of Aveiro). She is the research coordinator at the Faculty of Social Sciences and Technology at Universidade Europeia. She holds a PhD in Tourism (University of Aveiro) and is pursuing a PhD in Management (ISEG – Lisbon School of Business and Economics). Her research interests include areas such as languages and tourism, the use of large language models in tourism, chatbots and marketing, tourism and culture, and tourism and gender.

Sandra Maria Correia Loureiro is a Full Professor ranking of 2% of the best scientists in the world by Stanford University, together with the publishing house Elsevier and SciTech Strategies. Her research interests include relationship marketing and the implications with AI. Her papers have been published in a variety of peer reviewed journals including Journal of Marketing, Tourism Management, International Journal of Hospitality Management, Journal of Business Research. She won several awards, as the 2012 and 2029 Best Paper Premier Award presented by the Global Marketing. In 2017, 2018, 2024 she won high commended papers award from editor Emerald.

Dr Stanislav Ivanov is a Professor at Varna Ufocuses onniversity of Management, Bulgaria (http://www.vum.bg) and Director of Zangador Research Institute (https://www.zangador.institute/en/). Prof. Ivanov is the Founder and (Co-)Editor-in-chief of two academic journals: European Journal of Tourism Research (http://ejtr.vumk.eu) and ROBONOMICS: The Journal of the Automated Economy (https://journal.robonomics.science). His research interests include robonomics, robots in tourism/hospitality, the economics of technology, social and economic aspects of AI, etc. For more information about Prof. Ivanov please visit his personal website: http://www.stanislavivanov.com

Dr Peter Björk is professor in marketing at HANKEN School of Economics, Vaasa, Finland. His research focus is in the field of service marketing, consumer behavior, tourism marketing and destination development. He has a special interest in service innovation and design, destination branding, tourist experiences and attraction marketing. Dr Björk is associate editor for Scandinavian Journal of Hospitality and Tourism, Nordic Journal of Tourism, and the Finnish Journal of Tourism Research, and he is an ad-hoc reviewer form more than 10 marketing related journals.

Faruk Seyitoglu is a researcher at the University of Aveiro, Portugal and an Associate Professor at Mardin Artuklu University, Türkiye. His research interests include tourist behavior and experience, technology and robots in tourism and hospitality, destination management and marketing, tourism planning and development, and gastronomy and food studies.