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Stanislav Ivanov
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Journal Articles
Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3804–3824.
Published: 25 July 2025
Includes: Supplementary data
Journal Articles
The effect of STARA awareness on hotel employees' turnover intention and work engagement: the mediating role of perceived organisational support
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (2): 532–552.
Published: 09 July 2024
