Understanding user behaviors toward food delivery app services: the moderating effects of generation and usage frequency Available to Purchase

Dr Mirza Mohammad Didarul Alam has received his PhD in Consumer and Market Analysis from the OYA Graduate School of Business, Universiti Utara Malaysia. He is currently serving the Department of Marketing, College of Economics and Political Science, Sultan Qaboos University as an Assistant Professor. His research interests revolve around retail marketing, consumer behavior, service marketing, digital marketing, technology adoption, tourism and hospitality and micro entrepreneurship. He has a number of publications in the reputed international journals including Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Information Technology for Development, Journal of Knowledge Management, Strategic Change, Technology in Society, Journal of Biomedical Informatics, Journal of Marketing Communications, Behaviour and Information Technology, International Journal of Emerging Markets, International Journal of Bank Marketing, just to name a few. He has also presented his research works in several international conferences. He is a recognized reviewer of several reputed international journals.

Dr Khalid Hussain has received his PhD in Marketing. He is currently serving the Department of Marketing, College of Economics and Political Science, Sultan Qaboos University as an Assistant Professor. His main areas of research interest include digital marketing, social media marketing, services and hospitality marketing, consumer–brand relationship, brand love, relationship marketing and consumer behavior. He has published a good number of research articles in peer-reviewed international journals including European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Product and Brand Management, Journal of Brand Management, Journal of Service Theory and Practice, Journal of Hospitality and Tourism Management, Asia Pacific Journal of Tourism Research and International Journal of Market Research among others.

Prof. Khaldoon Nusair has received his PhD in Hospitality Marketing from The Ohio State University and is currently serving as Professor and Chair in the Department of Hospitality and Tourism Management at University of South Alabama. He is ranked among the top 2% of scholars in the world in the field of marketing. He is the author of one book and more than 90 refereed papers in leading academic journals and proceedings of international conferences. His publications have appeared in high impact indexed journals including: Tourism Management, Tourism Economics, Current Issues in Tourism, International Journal of Consumer Studies, Information and Management, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Information Systems Frontiers, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, International Journal of Information Management and International Journal of Tourism Research. He is serving on the Editorial Board of several journals in the tourism and hospitality discipline.

Dr Shamsun Nahar Momotaz has received her PhD in Marketing from the Department of Marketing, Faculty of Business Studies, University of Dhaka. She is currently serving the Bangladesh Institute of Bank Management as an Associate Professor. Her principal research interests include Service Quality, Customer Satisfaction, Customer Relationship Management, Services Marketing, Branding and Digital Marketing. She worked on several research projects with grants under the Social Science Research Council, Planning Division, Government of Bangladesh; Institutional Review Board (IRB), Independent University, Bangladesh and Bangladesh Institute of Bank Management. She has published several research papers in peer-reviewed national and international journals. She has attended and presented papers at many international conferences.