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Journal Articles

Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand

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Fulya Acikgoz, Asli D.A. Tasci
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2022) 5 (2): 465–500.
https://doi.org/10.1108/JHTI-08-2020-0154
Published: 23 March 2021
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