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Journal Articles

Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud, Robert Ebo Hinson

Journal of Hospitality and Tourism Insights (2025) 8 (1): 285–303.

https://doi.org/10.1108/JHTI-10-2023-0767

Published: 24 May 2024

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Journal Articles

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud, Alexander Preko, Robert Hinson, Joseph G. Yeboah

Journal of Hospitality and Tourism Insights (2023) 6 (5): 1688–1708.

https://doi.org/10.1108/JHTI-10-2021-0297

Published: 06 September 2022

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Journal Articles

Indian diaspora in Ghana: cultural and family heritage of tourists' travel preference

Iddrisu Mohammed, Alexander Preko, Azizbek Allaberganov, Tachie-Eyiah Yaw Thomas

Journal of Hospitality and Tourism Insights (2023) 6 (1): 286–304.

https://doi.org/10.1108/JHTI-07-2021-0177

Published: 07 December 2021

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Journal Articles

The effect of brand heritage in tourists' intention to revisit

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud, Robert Ebo Hinson

Journal of Hospitality and Tourism Insights (2022) 5 (5): 886–904.

https://doi.org/10.1108/JHTI-03-2021-0070

Published: 07 September 2021

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