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Mohammad Alimohammadirokni
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Journal Articles

From copper stills to virtual thrills: exploring augmented and virtual reality in distillery tourism

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Danni Capps, Mohammad Alimohammadirokni
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights 1–21.
https://doi.org/10.1108/JHTI-08-2025-0918
Published: 17 March 2026
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Journal Articles

Conceptualization of causes and implications of AI adoption behavior in hospitality and tourism: sequential Qual-Quan mixed methods research

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Mohammad Alimohammadirokni, Ali Iskender, Nasrin Rasouli
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights 1–20.
https://doi.org/10.1108/JHTI-09-2025-1082
Published: 11 February 2026
View article titled, Conceptualization of causes and implications of AI adoption behavior in hospitality and tourism: sequential Qual-Quan mixed methods research
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Includes: Supplementary data
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