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Journal Articles

Decoding the digital influence: how Trivago’s information ecosystem drives hotel booking intentions?

Safdar Khan, Mohd Azhar, Sana Azeem

Journal of Hospitality and Tourism Insights (2026) 9 (4): 1585–1604.

https://doi.org/10.1108/JHTI-05-2025-0559

Published: 28 November 2025

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Journal Articles

Smart hospitality: What drives consumers to accept AI services?

Mohd Azhar, Mohd Junaid Akhtar, Mohd Shuaib Siddiqui, Zebran Khan, Fawaz Ahmad Khan

Journal of Hospitality and Tourism Insights (2026) 9 (2): 707–727.

https://doi.org/10.1108/JHTI-04-2025-0492

Published: 30 September 2025

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Journal Articles

Beyond reality: examining consumer intention to embrace metaverse within hospitality

Mohd Azhar, Safdar Khan, Mohd Danish Kirmani, Farhan Mustafa, Fateh Mohd Khan

Journal of Hospitality and Tourism Insights (2025) 8 (5): 1644–1664.

https://doi.org/10.1108/JHTI-10-2024-1089

Published: 24 February 2025

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