Skip to Main Content
Naveed Ahmad
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

A tri-theory examination of GenAI adoption in academic research using BRT, UTAUT3, and IRT

Available to Purchase
Naveed Ahmad
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights 1–19.
https://doi.org/10.1108/JHTI-10-2025-1270
Published: 12 May 2026
View article titled, A tri-theory examination of GenAI adoption in academic research using BRT, UTAUT3, and IRT
Open the PDF for A tri-theory examination of GenAI adoption in academic research using BRT, UTAUT3, and IRT in another window
Add to Citation Manager for A tri-theory examination of GenAI adoption in academic research using BRT, UTAUT3, and IRT
Journal Articles

Tourism and hospitality SMEs and digital marketing: what factors influence their attitude and intention to use from the perspective of BRT, TAM and IRT

Available to Purchase
Naveed Ahmad, Hafiz Muhammad Wasif Rasheed
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2025) 8 (4): 1546–1563.
https://doi.org/10.1108/JHTI-05-2024-0508
Published: 19 December 2024
View article titled, Tourism and hospitality SMEs and digital marketing: what factors influence their attitude and intention to use from the perspective of BRT, TAM and IRT
Open the PDF for Tourism and hospitality SMEs and digital marketing: what factors influence their attitude and intention to use from the perspective of BRT, TAM and IRT in another window
Add to Citation Manager for Tourism and hospitality SMEs and digital marketing: what factors influence their attitude and intention to use from the perspective of BRT, TAM and IRT
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal