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Nidhi Sharma
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Journal Articles
The impact of social media branding and AI on promoting green tourism in emerging economies like Egypt
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3496–3511.
Published: 09 June 2025
Journal Articles
They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (3): 870–890.
Published: 03 September 2024
Journal Articles
Do Instagram reels influence travelers' behavioral and e-WOM intentions for the selection of ecotourism destination?
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2603–2623.
Published: 04 December 2023
