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Journal Articles

Exploring the role of virtual influencers and digital twin technology in tourist decision-making: a PLS-SEM and multilayer perceptron analysis

Salman Khan, Amin Ullah Khan, Sohail Ahmad, Safeer Ullah Khan, Shafaqat Mehmood

Journal of Hospitality and Tourism Insights 1–23.

https://doi.org/10.1108/JHTI-08-2025-0988

Published: 08 May 2026

View article titled, Exploring the role of virtual influencers and digital twin technology in tourist decision-making: a PLS-SEM and multilayer perceptron analysis

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Includes: Supplementary data

Journal Articles

Understanding tourists' adoption of edible food packaging: the role of environmental awareness

Salman Khan, Shafaqat Mehmood, Ikram Ullah Khan, Safeer Ullah Khan

Journal of Hospitality and Tourism Insights (2025) 8 (6): 2317–2337.

https://doi.org/10.1108/JHTI-07-2024-0662

Published: 14 January 2025

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Journal Articles

Tourist motivation to adopt smart hospitality: the impact of smartness and technology readiness

Salman Khan, Safeer Ullah Khan

Journal of Hospitality and Tourism Insights (2025) 8 (4): 1268–1287.

https://doi.org/10.1108/JHTI-04-2024-0335

Published: 21 October 2024

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