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Engaging customers through satisfaction; does social media marketing and perceived innovativeness really matter? A time-lagged study in the hospitality industry

Sarah Khan, Abdul Wahab

Journal of Hospitality and Tourism Insights (2024) 7 (4): 2347–2366.

https://doi.org/10.1108/JHTI-04-2023-0290

Published: 31 October 2023

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