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Journal Articles

From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models

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Safdar Khan, Sujood, Asad Rehman, Ramzi Al Rousan
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2025) 8 (2): 493–512.
https://doi.org/10.1108/JHTI-01-2024-0073
Published: 21 June 2024
View article titled, From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models
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Journal Articles

Urban tourists' intention towards visiting national parks: an exertion of theory of planned behaviour and expectancy theory

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Ramzi Al Rousan, Samiha Siddiqui, Naseem Bano, Sujood
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2024) 7 (2): 653–675.
https://doi.org/10.1108/JHTI-11-2022-0549
Published: 21 April 2023
View article titled, Urban tourists' intention towards visiting national parks: an exertion of theory of planned behaviour and expectancy theory
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Journal Articles

Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust

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Sujood, Naseem Bano, Samiha Siddiqui
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1412–1434.
https://doi.org/10.1108/JHTI-06-2022-0267
Published: 22 November 2022
View article titled, Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust
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Journal Articles

Coronavirus: choking global and Indian tourism economy and leaving industry on the ventilator

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Sujood, Sheeba Hamid, Naseem Bano
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights (2023) 6 (4): 1594–1617.
https://doi.org/10.1108/JHTI-09-2021-0237
Published: 18 April 2022
View article titled, Coronavirus: choking global and Indian tourism economy and leaving industry on the ventilator
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