.../approach Study 1 employed a 2 (message framing: warmth vs. competence) x 2 (robot anthropomorphism: high vs. low) x 2 (food technology neophobia: high vs. low) between-subjects factorial design (N = 322). Using sequential mediation analysis (Model 6) (N = 213), Study 2 further investigated how the overall...

.../approach Grounded in source credibility theory and the consumer-based destination brand equity framework, this study examines how perceived physical attractiveness, anthropomorphism, and trustworthiness of VDEs influence brand awareness, brand image, and destination brand trust. A scenario-based online...

... (UTAUT). In addition to core constructs – performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) – the model incorporates trust (TR), hedonic motivation (HM), anthropomorphism (ATMP) and perceived risk (PR). It further examines personal innovativeness...

... Hypotheses were tested using partial least squares (PLS) structural equation modelling, based on a sample of 1800 respondents who had engaged in tourism activities within the previous two years. Findings The results reveal that perceived ease of use, perceived usefulness, interactivity, anthropomorphism...

... product in the last six months. The partial least squares method was used to analyze data. Findings The results showed that chatbot anthropomorphism promotes perceived usefulness, perceived ease of use and enjoyment. It also enhances the chatbot continuance intention. This effect is reinforced when...