...Suja Chaulagain; Zhenxian Piao; Melissa Farboudi; Juhee Kang Purpose By proposing and testing a trust-risk-attitude-behavior framework, this research aimed to examine the relationships between trust, perceived risk, attitude toward medical hotels, and intention to accommodate at a medical hotel...

...Shaymaa Abdul-Wahab El-Sisi; Yehia Elzek; Mohammad Soliman; Bassam Samir Al-Romeedy Purpose This study draws on the self-determination theory (SDT) and theory of planned behaviour (TPB) to underscore the fundamental factors driving females’ attitudes and intentions towards solo travel...

...Durgesh Agnihotri; Pallavi Chaturvedi; Prasant Kumar Pandey; Vikas Tripathi; Naval Bajpai Purpose This study attempts to examine how resistance barriers affect the attitude and discontinuance behavior of customers towards metaverse tourism, followed by the moderating role of the fear of missing...

...Suja Chaulagain Purpose Applying the value-attitude-behavior (VAB) model, this study investigated how perceived utilitarian and hedonic values (i.e. novelty and emotion) affect individuals' attitudes toward medical hotels and how these attitudes, in turn, influence their intentions to stay...

...Ling Ling Tan Purpose This study aims to examine the influence of environmental knowledge on perceived green benefits and green hotel patronage intention. It also aims to investigate the influence of perceived green benefits on attitude towards green hotel stay and patronage intention. Design...

...Kuttusi Zorlu; Mehmet Tuncer; Grant Altay Taşkın Purpose In this study, visitors' attitudes and behavioural intentions towards camping/glamping tourism in Turkey during the pandemic were investigated using the extended theory of planned behaviour (TPB). The model has been extended to include...

...Zhijun Wan; Shuyue Huang; Hwansuk Chris Choi Purpose This study modified, revised and validated a travel safety attitude scale (TSAS) using data collected from Canadian residents with out-of-country travel experiences. Design/methodology/approach The authors proposed a higher component model...

... literature has not analyzed yet whether millennials and Generation X react differently to online reviews. This study aims to shed light on this by analyzing whether the attitudes and behavioral intentions generated by online reviews are different for these two generational cohorts. Design/methodology...

... analyzed using partial least squares structural equation modeling (PLS-SEM) to test the model of the study. Findings Results show that sense of brand community is a powerful predictor of cocreation and brand immersion, which are also important antecedents of attitude toward a brand including, cognitive...

... individuals were eliminated. The remaining data were analyzed with SPSS 21 and EQS 6.2 with advanced confirmatory factor analysis and multi-level (ML) regression techniques. Findings The study results indicated that while women have a more negative attitude than men toward oysters, their intention to eat...

... consisting of in-depth interviews with practitioners and questionnaire survey with 356 tourists. Confirmatory factor analysis has been done to confirm the latent variables of attitude towards alternative medicinal practices in wellness market. Findings Study results indicate that there are five latent...