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Keywords: Augmented reality (AR)
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Journal Articles
From copper stills to virtual thrills: exploring augmented and virtual reality in distillery tourism
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2467–2487.
Published: 17 March 2026
...Danni Capps; Mohammad Alimohammadirokni Purpose This study examines the psychological and technological factors influencing tourists' intention to participate in augmented reality ( AR ) and virtual reality ( VR ) distillery experiences, using an extended Theory of Planned Behavior ( TPB...
