.... Moreover, perceived risk negatively influenced attitudes toward medical hotels, while attitudes toward medical hotels positively impacted the behavioral intention to stay. In addition, a significant moderating effect of perceived value was observed for all hypothesized relationships within the model...

... tourism Experiential tourism Immersive tourism Behavioral intention In heritage-rich contexts, these cues intersect with brand heritage. Brands with storied pasts mobilize authenticity, continuity and symbolic value that shape endorsement and word-of-mouth, reinforcing pressures to “do...

...Qiwen Zheng; Mohammed Basendwah; Suraiyati Rahman Purpose This study aims to investigate how sensory impressions affect tourists' overall satisfaction and behavioral intentions in the context of natural heritage tourism and to evaluate the moderating role of gender in these relationships...

.... hedonic value) upon patients, thereby exerting a significant influence on their behavioral intentions (Mody et al., 2020 ; Suess and Mody, 2017). This study aimed to investigate how individuals’ value perceptions of medical hotels influence their attitudes toward such establishments. More...

... intention, hedonic well-being, and eudaimonic well-being. In this study, festival quality is the independent variable that affects the memorable food experience, the memorable food experience is the independent variable that affects loyalty, and loyalty is the independent variable that affects behavioral...

... relocation intention to Florida. Additionally, the influence of Florida's image on snowbirds' behavioral intention to move to Florida permanently was investigated. Design/methodology/approach Data gathered from 304 snowbirds were utilized in employing structural equation modeling to assess the research...

...” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values. Design/methodology/approach Questionnaires were distributed online...

...Sabreena Nawaz Baba; Zubair Ahmad Dada; Reyaz A. Qureshi Purpose This study explores the tourists' behavioral intention toward tasting ethnic food by proposing 'enjoyment’ as an indirect mechanism in improvising the model of Wang. In other words, when affective and cognitive components...

... orientation Proactive customer orientation Fast-food restaurants Customer satisfaction Behavioral intention The fast-food market is a highly competitive market in Egypt that has seen significant development over the past decade, moving toward more innovative designs that integrate meals, ambience...

...Gökhan Akel; Engin Cakir Purpose This research uses the experience economy theory and tourism experiences to explore how different types of experiences in theme parks influence visitors' experiential satisfaction and behavioral intention. Design/methodology/approach The data were collected...

...-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations. Design/methodology/approach...

...Jungsun (Sunny) Kim; SungJun Joe; Mehmet Erdem Purpose This study examined the antecedents of technostressors as well as how customers' perceived convenience and technostressors of using a check-in/out kiosk influence their behavioral intention in a full-service hotel setting. Design...

...Ayşe Şahin; Arzu Kılıçlar Purpose The main aim of this study is to determine the effect of tourists' gastronomic experiences on food consumption emotions and experiential value. This research also examines the effect of emotions and experiential value on behavioral intention. Design/methodology...

...Uzeyir Kement; Sinan Çavuşoğlu; Bülent Demirağ; Yakup Durmaz; Aziz Bükey Purpose This study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic. Design/methodology/approach...

...Jookyung Kwon; Jiseon Ahn Purpose This paper aims to examine the impact of corporate social responsibility (CSR) skepticism on dual types of attitudinal factors (i.e. positive attitude and reactance) and examine the impact of attitudinal factors on customers' behavioral intention. Design...

... et al., 2017 ; Sen and Bhattacharya, 2001), limited studies have examined both direct and indirect mechanisms to explain customers' behavioral intention, especially in the hotel CSR context. Most importantly, although there are a few conceptual models that a proposed model of CSR, previous CSR...