... © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Augmented reality (AR) Virtual reality (VR) Distillery tourism Experiential tourism Immersive tourism Behavioral intention Funding: This research received no specific grant from any...

...Qiwen Zheng; Mohammed Basendwah; Suraiyati Rahman Purpose This study aims to investigate how sensory impressions affect tourists' overall satisfaction and behavioral intentions in the context of natural heritage tourism and to evaluate the moderating role of gender in these relationships...

... rights only Utilitarian value Hedonic value Attitude Behavioral intention Medical hotel Patients receiving medical treatment away from their hometowns or countries find medical hotels very useful due to above-mentioned functional (utilitarian) benefits since staying in a medical hotel...

... intention, hedonic well-being, and eudaimonic well-being. In this study, festival quality is the independent variable that affects the memorable food experience, the memorable food experience is the independent variable that affects loyalty, and loyalty is the independent variable that affects behavioral...

... relocation intention to Florida. Additionally, the influence of Florida's image on snowbirds' behavioral intention to move to Florida permanently was investigated. Design/methodology/approach Data gathered from 304 snowbirds were utilized in employing structural equation modeling to assess the research...

...” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values. Design/methodology/approach Questionnaires were distributed online...

...Sabreena Nawaz Baba; Zubair Ahmad Dada; Reyaz A. Qureshi Purpose This study explores the tourists' behavioral intention toward tasting ethnic food by proposing 'enjoyment’ as an indirect mechanism in improvising the model of Wang. In other words, when affective and cognitive components...

... Customer perceived value Customer orientation Responsive customer orientation Proactive customer orientation Fast-food restaurants Customer satisfaction Behavioral intention The fast-food market is a highly competitive market in Egypt that has seen significant development over the past decade...

...Gökhan Akel; Engin Cakir Purpose This research uses the experience economy theory and tourism experiences to explore how different types of experiences in theme parks influence visitors' experiential satisfaction and behavioral intention. Design/methodology/approach The data were collected...

...-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations. Design/methodology/approach...

...Jungsun (Sunny) Kim; SungJun Joe; Mehmet Erdem Purpose This study examined the antecedents of technostressors as well as how customers' perceived convenience and technostressors of using a check-in/out kiosk influence their behavioral intention in a full-service hotel setting. Design...

...Ayşe Şahin; Arzu Kılıçlar Purpose The main aim of this study is to determine the effect of tourists' gastronomic experiences on food consumption emotions and experiential value. This research also examines the effect of emotions and experiential value on behavioral intention. Design/methodology...

...Uzeyir Kement; Sinan Çavuşoğlu; Bülent Demirağ; Yakup Durmaz; Aziz Bükey Purpose This study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic. Design/methodology/approach...

...Jookyung Kwon; Jiseon Ahn Purpose This paper aims to examine the impact of corporate social responsibility (CSR) skepticism on dual types of attitudinal factors (i.e. positive attitude and reactance) and examine the impact of attitudinal factors on customers' behavioral intention. Design...

... et al., 2017 ; Sen and Bhattacharya, 2001), limited studies have examined both direct and indirect mechanisms to explain customers' behavioral intention, especially in the hotel CSR context. Most importantly, although there are a few conceptual models that a proposed model of CSR, previous CSR...