...Mirza Mohammad Didarul Alam; Khalid Hussain; Khaldoon Nusair; Shamsun Nahar Momotaz Purpose This paper investigates the influence of e-service quality (process and user experience) and price fairness on customer satisfaction, which, as a consequence, affects brand love toward Food Delivery App...

... brand contexts, such as café brands, brand community is a critical predictor of cocreation and brand immersion, which then affect attitude toward a brand with cognitive, affective and conative dimensions, reflected in brand trust, brand love, satisfaction with the brand, brand commitment and brand...

...Soon-Ho Kim; Seonjeong Ally Lee Purpose This study investigates relationships among components of the marketing communication mix, brand identification, brand image, brand love and brand loyalty. The focus of this study is advertisement spending, customers' attitudes toward the advertisement...