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Keywords: Business strategy
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Journal Articles
Yung-Chuan Huang, Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Maria Carmen B. Lapuz, Yen-Ling Ng
Journal of Hospitality and Tourism Insights (2026) 9 (3): 1275–1295.
Published: 17 November 2025
...Yung-Chuan Huang; Chih-Hsing Liu; Jeou-Shyan Horng; Sheng-Fang Chou; Tai-Yi Yu; Maria Carmen B. Lapuz; Yen-Ling Ng Purpose The aims of this study were to examine the relationships among service quality, absorptive capacity, and business strategies in value co-creation and to investigate how human...
Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (4): 1569–1593.
Published: 08 April 2022
..., and questions for data collection focused on three key areas: (1) impact of COVID-19 on SMTEs, especially in terms of cash flow and other problems, (2) government incentives and (3) business strategies to cope with the crisis. Findings (1) Even a year and a half into the pandemic, despite government relief...
