... environment, facilities, food and beverage, locals and staff, and services), corporate image, customer engagement, perceived value, and service encounter evaluation. It further examined the mediating role of corporate image, customer engagement and perceived value between Halal-friendly hotel attributes...

...Sarah Khan; Abdul Wahab Purpose The purpose of this study is to address the issue of customer engagement faced by the hospitality industry. By employing the Stimulus–Organism–Response (S-O-R) model and engagement theory, this study investigates the influence of social media marketing (SMM...

... by examining the association between restaurant innovativeness and customer advocacy while also investigating the mediating roles of self-image congruity and customer engagement. Design/methodology/approach The statistical software AMOS version 25 and bootstrapping were employed to test the hypotheses...

...Navin Kumar; Rajeev Kumar Panda; K.C. Prakash Purpose The current research prioritizes the dimensions of a higher-order customer engagement construct in the tourism destination context in order of their relative importance as perceived by tourists to provide meaningful insights to the tourism...

...). This paper therefore embraces Brodie et al.’s (2011 , p. 260) general definition as informed by Vargo and Lusch's four foundational propositions, which are as follows: Customer Engagement (CE) is the psychological state that occurs by virtue of interactive co-creative customer experience[s...

...Patrokil Kanje; Goodluck Charles; Elly Tumsifu; Lena Mossberg; Tommy Andersson Purpose The purpose of this article is to examine the role of customer engagement (CE) on electronic word of mouth (eWOM) behavior among vacationers in Tanzania. The article disaggregates CE into cognitive process...