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Keywords: Customer experiences
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Journal Articles
Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Yung-Chuan Huang, Quoc Phong La, Yen-Ling Ng
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1927–1953.
Published: 26 December 2024
... show that value co-creation has a mediating effect on the relationship between service quality and satisfaction. In addition, customer experiences have a significant moderating effect on customer satisfaction. The outcomes of Study 2 showed that experiential value has a significant mediating effect...
