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Keywords: Destination selection
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Journal Articles
They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination
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Journal of Hospitality and Tourism Insights (2025) 8 (3): 870–890.
Published: 03 September 2024
... This is the very first attempt to investigate the adoption of YouTube shorts information and formulating behavioural intentions to utilise it for ecotourism destination selection. Nilesh Arora is the corresponding author and can be contacted at: nilesharora3@yahoo.com 20 03 2024 13 06 2024 22...
