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Keywords: Distillery tourism
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Journal Articles
From copper stills to virtual thrills: exploring augmented and virtual reality in distillery tourism
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2467–2487.
Published: 17 March 2026
... by emphasizing novelty, designing experiences that highlight social endorsement, improving usability and targeting tech-ready segments, while maintaining brand authenticity. Originality/value This study validates an extended TPB model in the context of immersive distillery tourism, integrating novelty...
