... behaviours – such as consumer engagement, electronic word-of-mouth (eWOM) and continued use of AI-powered devices – are influenced through a multistage process, with satisfaction acting as a mediating variable. Trust emerged as a significant antecedent of satisfaction, shaped by both heuristic cues (i.e...

...Mai Le Thi Thu; An Pham Thi Hoai; Huy Vu Nhat; Chi Nguyen Mai; Minh Thi Ngoc Nguyen; Anh Ta Tu Purpose This study explores the impact of social media user-generated videos' (UGV) attributes, including aesthetics and credibility, on electronic trust, electronic word-of-mouth intention (eWOM...

...Mariana Casal-Ribeiro; Lori Pennington-Gray Purpose Guided by situational crisis communication theory (SCCT), this study explores the effectiveness of destination management organizations’ (DMOs) secondary responses strategies on tourists’ eWOM and booking intentions during low-responsibility...

...Safdar Khan; Sujood; Asad Rehman; Ramzi Al Rousan Purpose The aim of this paper is to explore how information shared by SMIs affects consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in conjunction with trust and EWOM. Design/methodology/approach This paper...

...Sandip Mukhopadhyay; Ritesh Pandey; Bikramjit Rishi Purpose In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading...

... reviews, consumer attitudes and behavioral intentions. The aim is to explain how millennial and Generation X consumers react to eWOM, that is, whether generational cohort mitigates or enhances the effects of positive vs negative online reviews on consumer reactions. Daniel Ruiz-Equihua can...