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Keywords: Eudaimonic identity theory
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Journal Articles
A green pathway to luxury tourists’ subjective well-being: applying eudaimonic identity and signalling theories
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Journal of Hospitality and Tourism Insights (2025) 8 (9): 3201–3220.
Published: 06 May 2025
...Sheetal Jain; Sita Mishra; Yupal S. Shukla Purpose Recently, luxury hotel marketers and guests both have shown keen interest in green practices. Based on the eudaimonic identity theory and signalling theory, this study explores the association between green self-identity (GSI), green luxury...
