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Keywords: Halal image
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 1688–1708.
Published: 06 September 2022
... modelling (PLS-SEM). Findings The results suggest that halal planned behaviour may account for the intention to recommend. Halal attitude, subjective norm, halal image, halal value, halal safety and security, and trustworthiness of halal information positively and significantly affect intention...
