... (UTAUT). In addition to core constructs – performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) – the model incorporates trust (TR), hedonic motivation (HM), anthropomorphism (ATMP) and perceived risk (PR). It further examines personal innovativeness...

... of technology” (UTAUT) by integrating additional constructs: “perceived cyber risk” (PCR), “trust” (TR), “personal innovativeness in IT” (PIT) and “hedonic motivation” (HM). Design/methodology/approach A quantitative research methodology was employed, utilizing data gathered through an online survey...

... on intentions to attend an event. A total of 190 valid responses were collected through an online questionnaire from social media followers of the music festival. Findings The findings reveal that both utilitarian and hedonic motivation have significant effects on browsing and participation behaviors. More...