..., translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Family travel Influencer marketing...

... Publishing Limited Licensed re-use rights only Influencer marketing Consumer marketing Cognitive response theory Perceived uniqueness Perceived originality Information credibility Lavidge and Steiner (1961) proposed a model based on awareness and interest to measure consumers...

.../value Research on homophily has neglected the multidimensionality of the concept and its analysis in the tourism context. By using a consolidated approach to homophily, content perception, and follower behavior, this study contributes to the tourism marketing literature and expands influencer marketing...