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Keywords: Information adoption model
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (3): 870–890.
Published: 03 September 2024
... on their intention to use it for selection of an ecotourism destination. Design/methodology/approach The conceptual model of the study is constructed on information adoption model (IAM). An adaptive questionnaire was utilised to gather 374 valid responses. Partial least square structural equational modelling...
