...Iddrisu Mohammed; Mahmoud Abdulai Mahmoud; Robert Ebo Hinson Purpose Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Travel safety Attitude Scale modification and validation Reflective-formative model PLS-SEM International tourists The concepts of travel safety and security overlap and are sometimes used...

... emphases on the international tourists' behavioural intention for medical tourism in Malaysia. A research framework is derived from the exceptional component of fear appeal in protection motivation theory (PMT). Design/methodology/approach Data were collected with a sample of 501 respondents...

...Azizbek Allaberganov; Alexander Preko Purpose The purpose of this study is to examine the association between international tourists' demographics with travel motives to Uzbekistan through the utilization of push and pull theory. Design/methodology/approach This study utilized a convenience...